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Media Two Interactive Develops New ‘Look’ for the Mobile Marketing Association

Association Debuts New Website Featuring Ease of Use and Cleaner Navigation


Raleigh, NC [February 10, 2009] – Media Two Interactive produces newly launched website for the Mobile Marketing Association.

Media Two Interactive, a digital advertising agency was engaged to develop and design the global website for the Mobile Marketing Association (MMA) (www.mmaglobal.com). The MMA is the premier global non-profit association that strives to stimulate the growth of mobile marketing and its associated technology. Given that the MMA has grown to more than 700 members in just a few years, the MMA determined that its website should reflect the needs of the global community and better serve the association’s members, press and influencers.

“The MMA decided it was time to update our look and provide an updated ‘face’ for the mobile marketing industry. The new website provides members and the industry at large with the latest information on guidelines, news, case studies and more, in an easy-to-use and navigate platform,” said Laura Marriott, president emeritus for the MMA. “The MMA was pleased with Media Two Interactive’s redesign and have received very positive feedback from our members and the industry as a whole. We are happy with the results.”

The Mobile Marketing Association selected Media Two Interactive to design and develop their website after a thorough request for proposal assessment against several agencies’ capabilities. The site was launched at the MMA’s Mobile Marketing Forum in San Diego in November of 2008, and included the following key upgrades:

• Support for Global, Regional and Local Content
• Enhanced Navigation
• Unique Research from Industry Leaders
• Knowledge Sharing and New Robust Networking for Members
• Improved Visibility for Member Companies & Improved Access to Member Benefits

Media Two Interactive chose Drupal, a leading open source content management system, as the foundation for the new MMA website. Media Two’s development team then customized the platform and modules.

About Media Two Interactive:
Media Two Interactive is an interactive advertising agency that specializes in the strategic planning, buying and creation of digital media. Our clients like Microsoft, MF Global, Entertainment Publication and the Mobile Marketing Association depend on the business we generate for them online and the cost-savings they earn as a result of our commitment to their goals. We empower brands to identify a new audience of consumers on the web and grow their business. To learn more about our design and media strategy services, please visit www.mediatwo.net.

Contact:
Ellie Johnson, Client Services Director
Media Two Interactive
919-553-1246 x 28
ellie@mediatwo.net
http://www.mediatwo.net

Something Fresh

Here lately I think most marketers feel like their battles are all uphill. The economy is down, the cost of living up, and demand for products is disappearing (unless you're Budweiser of course). So what's an ad agency to do?

Work harder? Sure, that's a given. Work smarter? Hopefully, but some of us are more capable than others. Even with this approach though, it really comes down to how much of your efforts really shine through to a client when times are tough.

Across the spectrum agencies and marketing budgets are getting dropped like flies, but as a direct response agency, I've always felt we've got the distinct advantage of being able to show the empirical truth for every dollar our clients spend. That said, sometimes it's a little more evident than others. With this in mind, I'd like to share a little mini case study on one of the biggest suggestions we're making to our accounts... keep your marketing fresh!

Instead of putting what money you have into media spend and cutting production costs, I would recommend almost the exact opposite. Of course don't cut your media entirely, but find the right mix so your buy is optimized. Then follow it up with strong messaging on a regular basis.

Last month, we A/B tested new creative for a client against an old "standby" ad they've been running. Their approach was simple. If it ain't broke don't fix it. Ours was the opposite. We can do better. Here's what we found out...

• A 39% lift in clickthroughs for the new creative
• 53% more leads generated through new messaging
• A 28% decrease in their overall cost per lead
• A 200% increase in sales
• And finally, a 63% reduction in their overall cost per sale

Anyone up for some new creative?